Data Analytics

What you get

• Interactive dashboard (Power BI or web) built around your decisions
• Cleaned, documented data model and automated refresh
• KPI definitions agreed with your team, written down
• Web and sales analytics setup with GA4 and Search Console
• Training session so your team can read and extend it

How it works

1. 1

   Discovery call

   30 minutes on the questions you need answered. Free.

2. 2

   Data review

   Audit of your sources, quality problems and a feasibility note.

3. 3

   Build

   Model, dashboard and automation, reviewed with you at each step.

4. 4

   Handover

   Documentation, training and 30 days of adjustments included.

Tools and skills

• Power BI, DAX, Excel automation
• SQL (Advanced), SQL Server, PostgreSQL
• Python (Pandas), ETL automation
• GA4, Search Console, Microsoft Clarity
• Machine learning and computer vision

Related work

DataClient project

Copag Sales Dashboard

A Power BI sales dashboard that consolidates and monitors sales across several Moroccan cities, built on data migrated from legacy systems.

• Python
• DAX
• ETL

View case study →

WebDataClient project

Masser: Field Monitoring Platform

A monitoring platform for farms: stations in each field send temperature, humidity and battery readings, and growers get alerts and a live view.

• React
• Node.js
• MongoDB

View case study →

WebDataClient project

CRJEA: Regional Centre for Young Agricultural Entrepreneurs

A government-style platform where young agricultural entrepreneurs apply, provincial teams evaluate and coach them, and the region tracks results by province.

• Django
• Python
• Chart.js

View case study →

Relevant experience

• Apr 2026 to Present

  Digital ROI Auditor (Freelance)

  Abdelouahab Bella operates as an independent Digital ROI Auditor, providing free digital audits for Moroccan businesses while building a portfolio of proven case studies and measurable results. He leverages web analytics and user behavior data to identify conversion bottlenecks, improve local search visibility, and maximize digital ROI through actionable recommendations.

• Nov 2025 to Present

  Data & Analytics Consultant [eVia Services]

  Delivered analytics for enterprise platforms including SAP Ariba, SAP S/4HANA, Salesforce, ServiceNow and Oracle. Designed user-adoption dashboards, ROI models and behaviour tracking, and coordinated multinational stakeholders throughout delivery.

• Jun 2025 to Sep 2025

  Data Engineer & BI Architect [COPAG]

  Contributed to an enterprise-scale data migration project transferring 100M+ records from legacy systems to a modern data platform. Developed Python ETL automation scripts with robust validation and logging mechanisms while assisting in CI/CD pipeline implementation and executive-level analytics delivery.

• Apr 2023 to Jun 2023

  Smart Parking System [AGRI 4.0]

  Developed a production-grade computer vision solution for a government-funded smart parking initiative, achieving 99% real-time parking spot detection accuracy and contributing to securing follow-on investor funding through advanced image processing techniques.

• Oct 2021 to Dec 2021

  E-Khsab: A Connected Cow Monitoring System [AGRI 4.0]

  Developed IoT-powered livestock analytics solutions for real-time cattle monitoring, artificial insemination planning, and heat detection. The platform automated breeding and health monitoring workflows, reducing manual intervention while enabling predictive analytics capabilities across multiple breeding sites.